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Why Black Friday is a Golden Opportunity for Sales and Business Growth As one of the most anticipated shopping events of the year, Black Friday presents a golden opportunity for businesses to skyrocket their sales and brand visibility.
It’s not just about slashing prices but making sure your audience can actually find you when they are ready to spend.
As one of the most anticipated shopping events of the year, Black Friday presents a golden opportunity for businesses to skyrocket their sales and brand visibility.
As one of the most anticipated shopping events of the year, Black Friday presents a golden opportunity for businesses to skyrocket their sales and brand visibility.
Consumer behavior shifts dramatically in the weeks leading up to Black Friday. People actively search for deals and discounts, often holding off on purchases until they know they can get the best price. The anticipation drives more consumers online, looking for deals across various platforms and devices. This heightened demand creates a lucrative window for businesses to attract shoppers with targeted marketing efforts.
Here are some other reasons this holiday is a golden opportunity you shouldn’t miss out on:
High Consumer Demand Consumer behavior shifts dramatically in the weeks leading up to Black Friday. People actively search for deals and discounts, often holding off on purchases until they know they can get the best price. The anticipation drives more consumers online, looking for deals across various platforms and devices. This heightened demand creates a lucrative window for businesses to attract shoppers with targeted marketing efforts.
Consumer behavior shifts dramatically in the weeks leading up to Black Friday. People actively search for deals and discounts, often holding off on purchases until they know they can get the best price. The anticipation drives more consumers online, looking for deals across various platforms and devices. This heightened demand creates a lucrative window for businesses to attract shoppers with targeted marketing efforts.
Create content briefs and outlines Create topic reports Conduct content audits Use AI to speed up content optimization According to recent trends analytics, online sales in the USA during the holiday season are expected to reach a staggering $75 billion, indicating a growing trend toward eCommerce shopping.
Increased Online Traffic The surge in online shopping during Black Friday means that businesses can capitalize on increased web traffic. Shoppers often begin their search weeks in advance, making it essential for businesses to optimize their online presence early. By implementing effective SEO strategies, brands can attract more visitors to their websites during this critical shopping period.
The surge in online shopping during Black Friday means that businesses can capitalize on increased web traffic. Shoppers often begin their search weeks in advance, making it essential for businesses to optimize their online presence early. By implementing effective SEO strategies, brands can attract more visitors to their websites during this critical shopping period.
Brand Awareness Participating in Black Friday is not just about sales. It’s a prime time to increase brand visibility and attract new customers. Even if a consumer doesn’t make a purchase, having them visit your site during this high-traffic period means you’re on their radar. This can result in future sales, better brand recognition, and a more extensive customer base.
The surge in online shopping during Black Friday means that businesses can capitalize on increased web traffic. Shoppers often begin their search weeks in advance, making it essential for businesses to optimize their online presence early. By implementing effective SEO strategies, brands can attract more visitors to their websites during this critical shopping period.
Ready to dive into our top Black Friday SEO tips?
Optimize Your Landing Pages
A landing page is a standalone web page specifically designed for a marketing or advertising campaign.
It is the destination where potential customers “land” after clicking on a link from an email, advertisement, or other digital sources. The primary purpose of a landing page is to guide visitors toward a specific action, in this case, participating in your Black Friday campaign.
Use the Same URL
Using the same URL for your Black Friday page year after year can retain SEO value. This allows you to build authority over time, making it easier for your page to rank higher each year.
Create a page like yoursite.com/black-friday and simply update the content as needed annually.
This strategy ensures that your landing pages are evergreen and retain their SEOI gains over the years.
Update Your Content
SEO isn’t a “set it and forget it” strategy. Search engines value relevant and timely content, meaning your Black Friday landing pages should be updated yearly.
Refresh your meta titles, descriptions, and H1 tags to reflect the current year and offers. For example, “Black Friday 2024: Biggest Discounts on [Your Product]” is both relevant and keyword-optimized.
Check out our guideto optimizing existing content for more tips.
Technical SEO
Don’t forget to look at your landing page’s technical SEO. Technical aspects such as page load time and mobile optimization are more critical than ever.
Slow-loading pages or poorly optimized mobile experiences can lead to high bounce rates, especially during periods of high traffic like Black Friday.
Production Validation Testing (PVT) for NPI An important step, PVT involves verifying mass production yields with one, near-final, production-worthy design. This is all about scaling. We are getting close to ramping up for final production, transferring from prototyping to production.
In other words, this process involves working through the “boxes” that need to be checked off before going into production.
Ramping Up to Mass Production Essentially, this is a final step. It’s a last look at things before launching to market with mass production of the product.
As a digital, on-demand manufacturer, we can help with that ramp up, too. With us, you can procure parts on demand, without minimum order quantities (MOQs).
Prototyping vs. On-Demand Manufacturing This concept of manufacturing on demand helps you manage market volatility, so you’re not tied to massive production forecasts.
When demand spikes, you can get parts quickly, avoiding the risk of lost sales opportunities because of stock outages or long lead times. Along these lines, on-demand sourcing also lowers overall inventory cost and warehousing expenses.
Set Up and Tooling As noted, this NPI or NPD process is deployed in most industries for the designing and building and launching of new products.
Further, the key to a successful NPI process is speed, which enables rapid prototyping as engineers and product designers move through the process.
Conclusion Once past the prototyping stage, our customers often move to on-demand manufacturing, producing injection molded parts at Protolabs speeds. Using a steel mold, part quantities are virtually unlimited. On-demand injection molding with us allows you to meet inventory needs with no minimum order quantities, and offers supply chain flexibility through bridge tooling, just-in-time production, or dual-sourcing strategies.
Design details that enhance performance
To function, NIT’s cameras must be fitted with protective outer casings and mounting solutions that feature very tight tolerances.
NIT also prefers them to have a pleasant aesthetic finish. Rather than attempt the time- and resource-intensive process of manufacturing in-house, NIT uses the Protolabs Network to CNC machine the components it needs out of aluminum.
“Protolabs Network delivers,” De Miguel says. “They’re very trustworthy, they accept small orders – which for a business of our size is crucial – and there’s a really wide range of materials to choose from, which was also very important for us.”
Prototype and scale at will
That flexibility allows De Miguel and the NIT team to easily switch materials during the prototyping phase, as well as to adapt to special customer requirements, should the need arise.
Combine that with the instant quotes for small-batch production, and the NIT team is able to react quickly and decisively to essentially any project.
“We just upload an STL to Protolabs Network and get started,” he said. “The contact we have with the engineers is also great, and really helps us design the best and most effective part possible.
It’s also scalable, you can start just by uploading the file, and then go deeper if you need or want to.”
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